![]() “You may have to lose money and sometimes even customers and staff if you are to commit to a differentiated position,” Kendall explains, “The first and most important key is to ensure that your differentiation is properly communicated internally and externally. The next challenge becomes committing to it. Making the right decision will create the best-differentiated position for the organization. This is why leaders should keep their fingers on the pulse of the market when making a trade-off. Achieving differentiation often entails some major reorganization and sacrifice. The easiest trade-off is often not a suitable trade-off. Without a broader strategy, it’s easy to make the wrong trade-off. We have since acquired a solar company and so this way we understand the market deeply, we serve the industry and get the dividends directly as well.” Shaw, “This pivot lost us some money initially, but it was part of a broader strategy. This singular move helped them achieve 6% market penetration in a few months.Īccording to Kendall H. Shaw researched and decided to start Seven Figure Solar to focus on the underserved solar niche. ![]() For many companies, meeting one or more of these parameters involves selecting a smaller niche to serve.Īfter running a broad-reach digital marketing agency and working in sales for years, Gabriel Pfeifer and Kendall H. A trade-off can either create more quality in a product or service, create substantial convenience and ease of use, create significant price convenience, or ramp up service benefits for your customers. Simply delivering the same service a little better is not real differentiation. ![]() The right kind of trade-off creates customer value that competitors will not or cannot meet. ![]()
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |